News

15 Jun 10

Strategic expansion of MAGE WATER MANAGEMENT GMBH

MAGE WATER MANAGEMENT GMBH appoints Mirco I. Richardson as Managing Director and establishes subsidiary in the USA

Reutlingen, June 15th, 2010 – MAGE INDUSTRIE HOLDING AG today announced the strategic expansion of its SOLAR AND WATER TECHNOLOGY division with the appointment of Mirco I. Richardson as Managing Director of MAGE WATER MANAGEMENT GMBH. Thus the successful MAGE WATER MANAGEMENT team, established around the Technical Director Dr. Hendrik Müller-Holst – who within the years past has led the MAGE Group’s solar potable water generation from research to marketability – receives professional support from an experienced marketing strategist. Mr. Richardson has been employed since January 2009 as Business Development Director for MAGE INDUSTRIE HOLDING AG, a role which he will continue to hold, and is therefore very familiar with the further development of strategic business units. His international experience and wide-ranging language skills will also support Mr. Richardson in his new role. As Managing Director of MAGE WATER MANAGEMENT GMBH Mr. Richardson is not only responsible for all of the global, strategic decisions concerning the Watercone® seawater desalination system, but also those concerning the major desalination systems of the SAL series. “I am looking forward to taking on this role and I am very aware of the responsibility. After all desalination plants are vital for survival hence indispensable, particularly for people in regions with little drinking water but lots of seawater,” explains Mirco I. Richardson. All of the necessary tests are in their final phase and are being completed with flying colors. Serial production of the Watercones®, which will be used all over the world, will start in the Summer of 2010.    “The global demand for seawater desalination solutions is huge,” adds Mirco I. Richardson. “The response to the Watercones® has been overwhelming in the North American market as well.” With the founding of MAGE WATER MANAGEMENT North America, INC. the company is meeting the requirements of this development. The subsidiary, which is based in Utah, serves as an operational base for the NGO market in the USA. NGOs (Non-government organizations), such as churches and aid organizations, in this way receive professional planning support and advice directly on site.  MAGE WATER MANAGEMENT GMBH equally has high hopes for the SAL plants. Depending on the model they can generate between 1,000 and 50,000 liters - roughly 250 to 1,250 gallons - of drinking water per day with controlled multiple-effect humidification (MEH). There are many applications for this system all over the world, from generating pure drinking water for small communities and beach hotels to generating distilled cleaning water for example for rinsing solar thermal parabolic troughs. Orders have already been received from USA and India. Production will take place in Munich.